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Radiowave
Primary Logo
Secondary Logo
Short Hand
Logo Styles
Brand Colours
Wave's Primary colours are Navy and Red, to be used on all brand designs, with Yellow as a secondary where it can stand out.
For our on air shows, we have colours to make each stand out from each other and from corporate designs.
Wave Navy
Primary Colour
HEX : #143443
CMYK : 80 50 35 65
RGB : 20 52 67
PMS : 547 C
Wave Red
Primary Colour
HEX : #ED3024
CMYK : 0 95 100 0
RGB : 238 49 36
PMS : Bright Red C
Wave Yellow
Secondary Colour
HEX : #FED300
CMYK : 0 15 100 0
RGB : 254 211 0
PMS : 109 C
Breakfast
Show Colour
HEX : #E60034
CMYK : 0 100 75 10
RGB : 230 0 52
PMS : 185 C
Brunch
Show Colour
HEX : #FF6900
CMYK : 0 60 100 0
RGB : 255 105 0
PMS : 1505 C
Lunch
Show Colour
HEX : #C085FF
CMYK : 25 48 0 0
RGB : 192 133 255
PMS : 2572 C
Vibe Drive
Show Colour
HEX : #2CBD7E
CMYK : 75 0 35 25
RGB : 44 189 126
PMS : 7479 C
Hype Hot List
Show Colour
HEX : #FFB400
CMYK : 0 30 100 0
RGB : 255 180 0
PMS : 7549 C
Sugar Radio Show
Show Colour
HEX : #E30052
CMYK : 0 100 65 10
RGB : 227 0 82
PMS : 1925 C
Multicolour Gradient
Multicolour Gradients are used by each show to denote artwork specifically designed for them. Be it a show post or a question they are asking their social followings.
These are strictly used for shows or in combination with our presenters as in Facebook covers or billboards showing the whole line up of presenters.
The multicolour gradient is made up of four points using three colours.
Design Elements
Wave one main design element, the triangle. It can be seen in the top left and bottom right of all socials posts, and acts as a container for the shorthand logo when used correctly.
It can also be seen as cut out on some container boxes and frames to tie floating elements back to the rest of the design.
The cuts and corners are inspired by the cuts in Wave's logo and is a rework of the previous diagonal cuts on previous iterations of the look and feel.
In non-brand or partnered designs, we can also use a single triangle or place them in the top right and bottom left. The position can be flexible.
Show Logos
Our show logos uses the same system our main logo uses:
- Gotham Ultra
- Around -50 Tracking
- Slightly Rounded corners on select corners
- A curve cutting through edge letters
- Underlined with the presenter names
This ties our shows back to the brand without having to outrightly say they are on Wave. this lets us use the shorthand without having to say more.
Themed Logo
Radiowave has a history of theming our logo, from our smiley face being dressed as a pumpkin or BB-8 to our dot in the shape of a pot of gold, we have always had fun with what we can do.
Our new logo is no different, we just take it a bit differently.
This is a fun thing we do for ourselves, this is never sold as an add-on or advertising space. But it can be used as a tie in with competitions.
Where to use:
- Holidays & Observation days
- Competitions
- Events
Primary Typeface
Gotham
Complementary Typeface
Avenir
Design Examples
Brand
Radiowave - Future Media
www.radiowave.com.na
Look & Feel Rework
Andre Alberts
www.andrealberts.com
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